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	<title>Calibrare - Specializing in Digital Graphic Services</title>
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	<link>http://www.calibrare.com/folio</link>
	<description>Specializing in Digital Graphic Services</description>
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		<title>A good magazine cover for all the wrong reasons… or is it the right reasons?</title>
		<link>http://www.calibrare.com/folio/industry-news/a-good-magazine-cover-for-all-the-wrong-reasons%e2%80%a6-or-is-it-the-right-reasons/</link>
		<comments>http://www.calibrare.com/folio/industry-news/a-good-magazine-cover-for-all-the-wrong-reasons%e2%80%a6-or-is-it-the-right-reasons/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 06:36:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.calibrare.com/folio/?p=565</guid>
		<description><![CDATA[Magazines are all about emotions and magazine covers are where those emotions start. So, when I saw this bright reddish/orange magazine cover of Monster Children magazine on the newsstand, it stirred some emotions in me forcing me to pick it up. Then, I read the cover lines, since there was nothing else on the cover [...]]]></description>
			<content:encoded><![CDATA[<p>Magazines are all about emotions and magazine covers are where those  emotions start.  So, when I saw this bright reddish/orange magazine  cover of Monster Children magazine on the newsstand, it stirred some  emotions in me forcing me to pick it up.  Then, I read the cover lines,  since there was nothing else on the cover except the solid  reddish/orange color.  The cover lines said,</p>
<blockquote><p><strong>I Was Feeling Nothing<br />
I Went Shopping<br />
I Bought This Magazine<br />
I Still Feel Nothing</strong></p></blockquote>
<p><a href="http://mrmagazine.files.wordpress.com/2011/06/monster-children.jpg"><img title="monster children" src="http://mrmagazine.files.wordpress.com/2011/06/monster-children.jpg?w=300&amp;h=211" alt="" width="300" height="211" /></a></p>
<p>Well, I bought the magazine.  I was feeling something.  I was  shopping for magazines.  I bought this magazine.  I now feel more  things.</p>
<p>An excellent creative idea to design a cover when you have nothing to  put on the cover.  Feelings, or the lack of feelings, are both  emotions.  Emotions trigger sales.  Sales trigger higher newsstand  revenues, especially when the cover price is $9.00. Maybe, after all,  Monster Children meant the cover to stir those emotions so folks will  buy it.  Well, it worked for me.  Will it work for you?  Let me know.</p>
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		<title>Tweak.com Launching Design-to-Print Solution</title>
		<link>http://www.calibrare.com/folio/industry-news/tweak-com-launching-design-to-print-solution/</link>
		<comments>http://www.calibrare.com/folio/industry-news/tweak-com-launching-design-to-print-solution/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 06:34:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.calibrare.com/folio/?p=562</guid>
		<description><![CDATA[NEW YORK/KILLORGLIN, IRELAND—June 9, 2011—Tweak.com, the go-to site for design online, has announced the launch of its design-to-print store for printers. Tweak Printer enables printers of all sizes to enter the fast-growing Web-to-print market and create an additional revenue stream for their business. Tweak Printer, which launches in mid July/early August 2011, is a design-to-print [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK/KILLORGLIN, IRELAND—June 9, 2011—Tweak.com, the go-to site for  design online, has announced the launch of its design-to-print store for  printers. Tweak Printer enables printers of all sizes to enter the  fast-growing Web-to-print market and create an additional revenue stream  for their business.</p>
<p>Tweak Printer, which launches in mid  July/early August 2011, is a design-to-print store that printers can set  up in just one week with no capital investment, no web development  resource and no set up charge. This easy-to-use solution offers printers  access to a library of creative content with over 500,000 designs.</p>
<p>Printers can get one month’s free access to graphic designs on  Tweak.com when you sign up to Tweak Printer by July 1, 2011. To sign up,  simply call the free phone number (888) 907-9078 or e-mail  printer@tweak.com.</p>
<p>Tweak Printer is differentiated from the  crowded Web-to-print segment by its unique breadth of creative content  for print  materials across 60 products—ranging from newsletters and  business cards to brochures and large-format displays—is a game changer  for local printers. Unlike many other ‘storefront’ solutions that have  little or no content, Tweak Printer is a real one-stop shop for design  and print. printers previously faced costs of upwards of $1 million to  create a full Web-to-print solution and are still faced with the  challenge of constantly creating new creative solutions for graphic  design.</p>
<p>Small- and medium-sized printers, that were previously  priced out of the market by the cost of creating a fully integrated  Web-to-print solution, as well as the ongoing cost of creating new  content, can now participate in this rapidly growing area.</p>
<p>As  Jerry Kennelly, CEO and founder of Tweak.com, points out, “Tweak Printer  is a game changer for small printers and we are very excited about the  possibilities it opens up to the print market. There are no set up  costs, requires no Web development and allows local printers to set  their own pricing.”</p>
<p>“Self-service design-to-print is the  fastest growth area in global printing, delivering considerable savings  to customers and printers and increasing supply chain efficiency. Tweak  Printer allows printers to dip their toe in the web-to-print market for a  very low entry level cost, and avoid losing customer relationships and  business to the global web juggernauts.”</p>
<p>Tweak Partnership  Manager Mary Stapleton believes that local printers have a strong hand  to play. “Local printers can leverage their very strong relationships  with their customers and compete effectively against centralized global  printers by cutting out delivery costs and providing faster and even  same day service to their customers. printers can finally make money  while they sleep and keep their presses rolling.”</p>
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		<title>Hollywood (FL) Printer to Close Plant, Lay Off 161 Workers</title>
		<link>http://www.calibrare.com/folio/industry-news/hollywood-fl-printer-to-close-plant-lay-off-161-workers/</link>
		<comments>http://www.calibrare.com/folio/industry-news/hollywood-fl-printer-to-close-plant-lay-off-161-workers/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 06:33:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.calibrare.com/folio/?p=560</guid>
		<description><![CDATA[Angstrom Graphics, a commercial printing company, on Friday notified the state of Florida that it plans to lay off 161 employees. The company’s Hollywood (FL) printing plant is being shut down, with operations ending Aug. 5, said Wayne Angstrom, chief executive, in an e-mail. Only Angstrom’s creative services businesses will remain in Florida with 19 [...]]]></description>
			<content:encoded><![CDATA[<p>Angstrom Graphics, a commercial printing company, on Friday notified the  state of Florida that it plans to lay off 161 employees. The company’s  Hollywood (FL) printing plant is being shut down, with operations ending  Aug. 5, said Wayne Angstrom, chief executive, in an e-mail. Only  Angstrom’s creative services businesses will remain in Florida with 19  employees, he said.</p>
<p>“The economic conditions during the last  three years in this country and Florida have resulted in the Hollywood  plant no longer being financially viable,” Angstrom said.</p>
<p>Prior to a 2009 management buyout, the plant operated under the name St. Ives&#8230;</p>
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